Privacy Policy
Last Updated: January 2026
Fartown Opticians ("we," "us," "our," or "Company") operates the website fartownopticians.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or signing up for services.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, and pages visited.
- Cookies and Tracking: We use cookies and similar technologies to track your activity on the Site, including affiliate tracking cookies that help us identify which casino or betting site recommendations you interact with.
- Usage Data: Information about how you navigate and use the Site, including time spent on pages, clicks, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Site and our services.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate referrals and commission purposes with our casino and betting site partners.
- To respond to your inquiries and provide customer support.
- To send marketing communications (with your consent, where required).
- To detect and prevent fraud, abuse, and security incidents.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for the Site to function properly.
- Analytics Cookies: Help us understand how visitors use the Site.
- Affiliate Tracking Cookies: Allow us to track referrals to third-party gambling operators and earn commissions.
- Marketing Cookies: Used to deliver targeted content and advertisements.
You can control cookies through your browser settings and opt out of non-essential cookies. However, disabling certain cookies may affect Site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to casino, betting sites, and other affiliate partners. We are not responsible for their privacy practices, and this Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any external sites before providing personal information or engaging in gambling activities.
Gambling can be harmful. Please gamble responsibly and only with operators licensed in the United Kingdom.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate data.
- Right to Erasure: You may request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You may request limitation of how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain processing activities.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data is typically retained for 90 days to 2 years, depending on the purpose. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@fartownopticians.co.uk
We will respond to your request within 30 days, as required by UK GDPR.